Marketing

95

Quizzes

1,724

Questions

Explore advertising, consumer behavior, and marketing strategies through MCQs.

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Marketing 0 attempts
Quiz #95

Marketing Quiz - 14 Questions

14 min
Pass: 33%
Marketing 0 attempts
Quiz #94

Marketing Quiz - 10 Questions

10 min
Pass: 33%
Marketing 0 attempts
Quiz #93

Marketing Quiz - 10 Questions

10 min
Pass: 33%
Marketing 0 attempts
Quiz #92

Marketing Quiz - 15 Questions

15 min
Pass: 33%
Marketing 0 attempts
Quiz #91

Marketing Quiz - 20 Questions

20 min
Pass: 33%
Marketing 0 attempts
Quiz #90

Marketing Quiz - 20 Questions

20 min
Pass: 33%

Questions in this Category

21. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
22. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
23. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
24. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
25. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
26. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
27. In the course of converting to a marketing orientation, a company faces three hurdles _______.
28. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
29. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
30. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
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